Look to the future before you buy

BEFORE committing your company to any new technology, ask yourself: Is it future proof?  If it can’t adapt over time to meet your changing needs, it would be money down the drain.

It would be crazy to invest in call recording technology which can’t change, so choosing a flexible product that can easily adapt to your business’ changing circumstances makes good common sense.

It’s important to find a malleable solution, which will help you as the market changes, and re-aligns if your business is forced to change its operating model.  You should also make sure you adopt a product which is continually updated with the latest functionality, so you can take advantage of ongoing technology advances.

Furthermore, by integrating your existing customer relationship management (CRM) tools and business process systems with your call recording system, you will maximise your existing assets. Why reinvent the wheel by purchasing functionality you already own, when you can make your existing technology investments work as hard as possible?  So the system you choose needs to be very quick easy to integrate with your existing tools.

Ultimately, it’s best to avoid investing capital when you don’t know what your business requirements will be in six months, let alone two years.  Instead, adopt an investment approach whereby outlay is directly proportional to their usage, or demand, at any given time. This will deliver a great fit between expenditure and specific business requirements.

In call recording, the only type of system which can reliably change over time and adapt to new environments is a software solution.  Our unique call recording software system allows for future functionality enhancements, and changes in demand, as business needs change (up or down).  It will work with any telephone switch, with any existing CRM system, and for both the short and long-term benefit of your business.

Cameron Ross, managing director, Veritape; cam.ross@veritape.com