Don’t be let down by language
and culture
Don’t be let down by language
and culture
MANY call centre projects awarded to offshore outsourcers have fallen short in customer satisfaction because of culture and language. In many other cases the service came to a complete halt after serious glitches caused by cultural unawareness and linguistic issues.
The destination chosen should show an inclination towards the client culture and rather more to the type of offered service. Directory assistance, for instance, requires deep knowledge of places inside the served country, in the exact same way as locals.
Often, customer service requires a close conversation where an offshore agent commonly gets hit by very colloquial terms. An efficient call centre provider arms his agents with the adequate culture knowledge and training.
The value proposition of many leading outsourcing destinations abates when multilingual capabilities are demanded.
For that reason the North African region has emerged with a unique value proposition among key global tenants. It is a location that is able to provide multilingual services across verticals with a very high degree of cultural awareness.
Egypt is perceived as an Anglophone destination, although it also has a proven track record of serving most European languages to Fortune 500 companies.
